PEAR NAP rules

NAP = Name, Address, Phone. Locked across Social Builder, Blog, Studio, and Playbooks.

Exact values

| Field | Value |

Hard rules

1. Never substitute a Utah (or any other) shop with a similar name
2. Never invent reviews, star ratings, or fake customer quotes
3. Never change the phone or suite number in AI prompts “for variety”
4. If Google shows a wrong listing, correct toward this NAP — don’t copy the wrong one into Bayline

Why

Local SEO and trust break when NAP drifts. Bayline encodes the lock so VAs and AI stay aligned.